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Beauty biz icon Evelyn Lauder's strongest foundation doesn't cover pimples- it helps save lives. Here's how we can all find a mission that major. BY JENNIFER WYSE, 20
Evelyn Lauder
Photo by: David Yellen

When it comes to being successful, it seems superficial to place much value on looks. After all, can beauty really help you make your mark in a meaningful way? Well, Evelyn Lauder proves that when you combine the power of outer and inner beauty, you can change the world!

As daughter-in-law of the late Estée Lauder, who founded the renowned beauty company in 1946, Evelyn has helped build one of the biggest and most important beauty businesses in the world. Now, as senior corporate vice president of The Estée Lauder Companies Inc. (a $6 billion operation that owns more than two dozen beauty brands, including Clinique and MAC Cosmetics), Evelyn is one of the most powerful women in business.

She is also one of the most influential activists in the country: In 1993, she founded The Breast Cancer Research Foundation, which has raised $120 million to find a cure for breast cancer. You’ve seen that pink ribbon—it’s become the symbol of breast cancer awareness, and it started with Evelyn.

I never thought makeup mattered until two summers ago, when I worked at a MAC Cosmetics counter. As I smoothed foundation on a woman suffering from a skin disease, she felt so much better about herself that she started to cry. It was then that I saw how important beauty can be. I helped a few women, but Evelyn has used makeup to help millions! People may think the beauty business is all fluff, but in fact it holds many important secrets to success. Read on!

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